Landing pages raise awareness for your most relevant products, services, deals or information!
In online marketing a landing page, sometimes known as a lead capture page, is a single web page that appears in response to clicking on an advertisement. The landing page will usually display directed sales copy that is a logical extension of the advertisement or link.
There are 2 basic types of landing page, Click Through Landing Pages and Lead Generation Landing Pages.. Click through landing pages (as the name implies) have the goal of persuading the visitor to click through to another page. Typically used in eCommerce funnels, they can be used to describe a product or offer in sufficient detail so as to warm up a visitor to the point where they are closer to making a purchasing decision
A Lead generation landing page seeks to persuade a visitor to complete a transaction with the goal being the sale of a product or service. If information is to be captured, the page will usually withhold information until some minimal amount of visitor information is provided, typically an email address, name and/or telephone number – enough to “capture the lead” and add the prospect to a mailing list.
Microsites on the other hand are typically used for specialised information. Such sites may be linked in to a main site or not or taken completely off a site’s server when the site is used for a temporary purpose.
With the prevalence of keyword contextual advertising, (more commonly referred to as Pay per click or PPC), microsites may be created specifically to carry such contextual advertising. Or along a similar tactic, they’re created in order to specifically carry topic-specific, keyword-rich content with the goal of having search engines rank them highly when search engine users seek such content topics.
Often, microsites will be used for editorial purposes by a commercial business to add editorial value. The commercial purpose of such editorial microsites, (beyond driving product sales), may include adding value to the site’s visitors for branding purposes as well as providing editorial content and keywords allowing for greater chances of search engine inclusion.
We understand Inbound and Digital Marketing! Through years of experience we have learned which landing page designs & microsite formats deliver the best results online.
We design and build platforms that allow companies to articulate their corporate culture and embrace user engagement.
Our web design & development team has established a host of effective services to facilitate the growth of your business. Including websites and themes focused on usability and responsive design, creative branding solutions that inject personality into your business, and custom programming for ideas that you need help bringing to fruition.
Specialists in custom website development, our team is proficient in all aspects of the front-end and back-end needed for affordable lead generation websites, including API integration and open source technologies. Beyond technical expertise, our development team are proficient in key areas that make your new website successful.
We work with a number of Open Source CMS Platforms, assisting you with anything from WordPress, Drupal, Joomla, to complex WooCommerce and Magento shopping carts. Customising back-end functionality to meet the expectation of the end-user experience are some of our specialties.
Building brand awareness, enhancing your audience’s experience and interaction with your brand, a microsite is the way to go. On the other hand, landing pages are the best choice for engagement on a specific product or service with a direct and obvious call to action.
Our web design & development team has established a host of effective services to facilitate the growth of your business.