Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.
Falling within the second stage of the inbound marketing, lead generation occurs after you've attracted an audience and are ready to convert those visitors into leads for your sales team.
Although content is at the heart of inbound marketing, content alone is not enough. Instead, a content strategy utilising all the types of content at your disposal must be developed with your business objectives in mind. We therefore employ a proven methodology that helps identify the questions prospective customers may have, answers those questions, and lead those customers to the decision that they want to do business with your company!
Developing engaging content for you or alongside your team, we can, help answer many of the question your potential customers may have throughout the buying process. By defining your buyer persona's, determining their informational needs and delivering the content to them. We can refine and measure the future content strategy for your business.
We develop all types of engaging content including; product/service pages, landing pages, blog articles, e-books, technical papers, newsletters, articles, info-graphics, press releases, social media posts, email marketing, ads and re-targeting and much more. All have their individual strengths and weaknesses, and therefore have different roles in the overall content strategy of your business.
Our knowledge of SEO/SEM services means we can offer you comprehensive marketing packages to increase your ROI.
Instead of finding customers business must now focus on being found and learn to build continuous relationships with buyers. Visit our Lead Generation pages to see how we can help you get heard through the noise.
Return on Investment (ROI) and how to measure it is one of the key components of any any inbound marketing campaign. By combining analytics and reporting we make it possible for you to not only measure, but also refine and optimise your marketing strategy.
By using a workflow of marketing automation, lead intelligence and lead nurturing techniques, we can build confidence in your brand with potential customers and nurture them through the conversion process until they are ready to make that final decision to convert.
We offer a number of traffic building strategies and creative ideas to drive potential customers to your website. Depending on your goals and objectives, we can work with you to create effective inbound marketing campaigns that will drive traffic, generate leads and ultimately deliver you more sales.
We analyse every single page on your website to ensure that there are no technical implementations harming your organic performance. From improving HTML mark-up, to optimising performance and implementing correct meta tags, we ensure your website’s technical foundation is solid.
We manage your Google Ads account targeting the keywords that will drive buyers to your site. We develop effective paid search campaigns focused on meeting your target cost per sale or lead. All our PPC specialists have successfully completed Google’s certification requirements.