Throughout our design process we go beyond aesthetics and functionality, and equally focus on user experience (UX).
More companies are realizing the importance of focusing on user experience design (or UX design). The benefits speaks for themselves; increased customer loyalty, higher conversion rates, lowered abandon rates and even decreased customer service requests.
It’s really all about focusing on the fundamentals and defining user personas. We have to pay attention to the most important source of information, which are your users. User behavior will ultimately determine which design provides the best experience.
UX is about designing the most positive and optimal experience for a visitor. It can include everything from navigation, content, visitor interaction, information architecture, load times, to overall layout. The goal is to make a design that is easy to use, intuitive, relevant, eye catching, and helpful to the user.
Analytics: By studying your current analytics, we can see which elements that users favor.
Interactions: After making sure scores are high on usability, we want to meet and exceed user expectations. Think about what you can do to wow your users.
Usability: The best and quickest way to move your UX design project forward is to focus on web usability. We do everything we can possibly do to provide the best experience possible.
UI Design: The most fundamental step is to focus on great user interface design. An interface is the visual representation of your application or website and the functionality of the different elements on it, whereas usability is about how your website is navigated.
Web Accessibility: Finally, we focus on accessibility. There are a large number of different devices and operating systems used in today’s age. That’s why you want your website or app to be compatible with different OS platforms and devices.
Balancing the meaning of visual elements (UI) and the user experience (UX)
Over the last two decades, we have worked on the user interface design for variety of projects, and have provided our expertise and services to startup organizations all the way to well established major corporations.
While the aesthetic aspect of a website is important in creating a positive experience for visitors, it only goes so far. Companies are now realising the importance of the user experience and ensuring that websites are optimized for UX.
We do everything we can possibly do to provide the best experience possible for your website. We make sure your site has a quick load time, easy-to-read text, clean font, clear navigation, engaging content and organised site architecture.
We have extensive experience in app design and UI/UX design in general. We’ve worked on a wide range of projects from fashion to education. We design apps, test them, and we use them on a daily basis.